WARD 2 SALEM CITY COUNCIL

Leveraging Salem's assets
to build our future

More homes. More jobs. More affordable housing.
Built on land we already own β€” without giving anything away.

See How It Works ↓
Block 45 & Block 50 β€” prime downtown parcels, currently vacant surface parking lots β€” are ready today.

The Simple Idea

Use publicly owned land as a strategic public investment β€” not a giveaway β€” to unlock more housing, jobs, and affordability for Salem.

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More Homes

Stimulate housing production on land we already control. Faster approvals, lower costs, more units built.

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More Jobs

Boost construction activity and local economic growth right here in Salem.

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Stronger Tax Base

New taxable property on the rolls. Every System Development Charge collected (~$2 million value). All tax revenue stays with the city.

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10–15% More Affordable Homes

The centerpiece: woven into every mixed-use project β€” families who need help and families who don't, living side by side.

THE CENTERPIECE

10–15% MORE
affordable units

in every new project β€” without creating standalone β€œaffordable-only” buildings.

The Land Mechanism

Public land is not donated. It is contributed like an investor β€” and the value is returned in 3–12 years when the project refinances.

How it works

  1. βœ… City (or county/state) contributes land value as equity
  2. βœ… Developer builds mixed-income housing on it
  3. βœ… Project generates revenue and jobs immediately
  4. βœ… In 3–12 years, project refinances β†’ public gets its land value back
  5. βœ… Land ownership stays public or value is recaptured
NOT a giveaway
A smart public investment with a clear return timeline
1
Today
Land contributed
2
Years 1–3
Construction & jobs
3
Years 3–12
Refinance β†’ value returned

Salem's Public Land Assets

City, county, state, and federal parcels β€” ready to work for us.

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City of Salem

Block 45 & Block 50

Currently vacant surface parking lots in prime downtown locations. Perfect for mixed-use housing that brings people, jobs, and vitality back to the core.

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Marion County

Surplus county properties available for strategic partnership.

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State of Oregon

State-owned parcels that can be leveraged under the same investment model.

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Federal Land

Opportunities through targeted federal surplus programs.

What We're Doing vs. What We're NOT Doing

βœ… WHAT WE'RE DOING

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Using public land strategically as an investor
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Stimulating construction jobs and economic activity
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Growing the city's tax base with new taxable property
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Getting 10–15% MORE affordable units in every project
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Collecting every System Development Charge (~$2M value)
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Keeping all tax revenue flowing to city services
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Mixing affordable and market-rate homes in the same buildings

❌ WHAT WE'RE NOT DOING

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Giving away public land for $1
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Losing System Development Charges (~$2M value)
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Losing tax revenue
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Only mandating 15% affordable with 10-year tax abatement
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Creating standalone β€œaffordable-only” projects
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Policies that fill Salem's coffers without producing real community benefit

This Works. Here's Where It's Already Working.

Real cities, states, and countries using public land as investment β€” not giveaway β€” to deliver mixed-income housing and stronger tax bases.

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Denver, CO

Ground leases on city-owned land

City contributes land via 99-year ground leases for mixed-income projects.

  • Pipeline: thousands of units including East Colfax & Globeville projects
  • Land stays public; tax base grows
  • Fast-tracked affordable + market-rate housing

Parallels Salem: Same investment model Manny proposes.

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Atlanta, GA

Atlanta Urban Development Corporation

Public land redeveloped into mixed-income communities via public asset corporation.

  • 2,300+ units already built; 5,400+ in pipeline
  • Projects like Fire Station 15 deliver 100+ affordable units
  • Public ownership retained

Parallels Salem: Mixed-income on public land without giveaways.

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Montgomery County, MD

The Laureate (268 units)

Publicly-owned mixed-income building using county land & revolving fund.

  • 97% leased in first year
  • 30% deeply affordable; market rents subsidize the rest
  • Permanently affordable β€” public ownership

Parallels Salem: Families of all incomes living together.

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Colorado (State)

99-year ground lease model

State land in Golden: 41 acres β†’ 300–400 housing units (80+ affordable).

  • Land remains publicly owned
  • Immediate tax base boost once developed

Parallels Salem: Exactly the mechanism for Block 45/50.

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Vienna, Austria

Public land + 2/3 social housing rule

City owns/contributes land; new developments must be 2/3 mixed social housing.

  • ~500,000 social units (half the city)
  • Rents ~27% below market; equitable neighborhoods
  • Scalable model running for decades

Parallels Salem: Mixed-income at massive scale.

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Singapore

99-year public land leases (HDB)

Government owns land; builds and leases 99-year units to citizens.

  • 80%+ of population in public housing
  • Affordable ownership + wealth building
  • Land value captured for ongoing public benefit

Parallels Salem: Public investment with clear long-term return.

Real Benefits for Real Salem Families

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Working families

More mixed-income buildings mean your kids go to school with neighbors from every income level β€” stronger community, better outcomes.

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Construction workers & businesses

Immediate jobs and contracts for Salem-area builders, suppliers, and trades.

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Taxpayers

No lost revenue. New property taxes fund schools, roads, and services β€” forever.

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Everyone in Salem

More housing supply helps moderate rents citywide. A stronger downtown. A brighter future.

Let's build Salem's future together

Tell your City Council members. Share with neighbors. Vote for practical, common-sense leadership.

Contact Manny Share This Plan
Paid for by Manny Martinez for Salem City Council – Ward 2